Ronen (Ronnie) Segev founded his musical group, TOC, in 2000 with the financial support of real estate developer David Picket, President of the Gotham Organization.

TOC performs classical music with a twist, hoping to capture the twentysomething generation and erase some stereotypes regarding the genre.

Although the group performs regularly on some of New York’s most prestigious concert stages, Ronen and the TOC appeal stems from their presentations in non-traditional venues such as Studio 54, Crunch Fitness, and other indie cafes.